The World Cup in Russia is in full swing, a most relevant event for thousands of brands worldwide, which, every 4 years, develop multiple efforts to reach fans of this sport in search of better results. As an example of this, WARC data reveals an increase in advertising investment equivalent to 4.8 percent compared to the last edition. Without a doubt, it is important to have the resources to promote yourself in this type of event, however, the actions that must be implemented to reach the fans with marketing, who are present everywhere, for example, a A study conducted by YouTube reveals that 7 out of 10 Mexicans will follow the tournament through this platform.
Due to the relevance of this topic, we share these SMS Marketing Service with you, which according to experts consulted by Global Web Index, are some keys to keep in mind to reach sports fans with the brand: 1. Brands need more than reach According to the information, when it comes to sponsorships for sporting events, brands must not only be satisfied with the reach that those who have the broadcasting rights can provide them, the media must offer more than what the brands can achieve by themselves. In this case, data is an element of great value, it is a data economy; those with broadcast rights have to offer direct access to data to really show value and bring to brands. 2. Fans don't want to be consumers.
This consideration pointed out by the Global Web Index implies that caution must be exercised when directing efforts towards these individuals, they should not be reached as if they were the standard consumer. The key lies in gaining a deeper insight into who the fans are to develop a better image that reflects their behaviors, interests as well as attitudes, to find the best way to reach them. 3. Authenticity is essential Previously, brands had complete control over their messages and shared what seemed best to them, however, those days are over. As the source points out, strategic thinking is now required to engage the target audience and the key, when it comes to sports fans, is authenticity.