Content of value and encourage them to fill out a form to get it. Customers: Finally, when email address the user is ready to buy, we will use the call to action buttons to encourage them to take that last step. 2) Experiment with the copy Once you know who you are targeting and what you want them to do, you can start defining the copy. These tricks will help you make your CTAs more impressive and achieve better results: Use action verbs, such as "discover", "learn", "get"... Be clear. It is one thing to run away from the most hackneyed formulas and another to be so creative that the meaning is lost. Remember that the user should never have any doubts about what you want them to do. Talk to the email address user in the first person. According to a study by Content Verve, using formulas such as "I want it" or "I'm in" can increase clicks by up to 90%. Use a consistent tone with the rest of your brand: formal or informal, more or less daring... 3) Explain the benefits A call to action button is asking the user to do something, to spend more time with us, to leave us their data or even to buy.
Therefore, we must clearly explain why it should do so. The text surrounding the call to action button should therefore explain what the user will be able to achieve by clicking. We can even go a little further and customize the call-to-action button itself to include the offer, for example, "I want my free ebook." 4) Take care of the design If you want users to click on your CTA, you'll need to get their attention. And for that, you have to design a call to action button that "catches the eyes". Take note of these recommendations: First of all, a email address good CTA has to be legible , that is, be read and seen clearly and be easily clickable on both email address computers and mobiles. Size does matter. The call-to-action button needs to be large enough to stand out clearly on the page, but not so large that it's obnoxious. The color of the call-to-action button should clearly stand out from the page and draw attention, but not be too dissonant with the rest of the color palette on the page. Play with elements like the shape of the button or include details like arrows pointing to it to draw even more attention. 5) Take advantage of marketing tricks The call to action button is a great place to try both of these techniques: The sense of urgency .
If we think something is going to sell out quickly, we are more email address likely to want to take the opportunity to get it. Therefore, try to include information such as "last days", "limited stock", etc. The power of " free ". The words "free" or "free" are great for overcoming potential resistance, so be sure to include them in your CTAs. 6) Place it strategically The placement of the CTAs is essential to ensure visibility and increase the click rate. These tips will help you find the perfect spot for your call-to-action button: Look for "premium" placements like the top and middle of the page. Always place the call to action button above the scroll. If the page is very long, you can place a CTA at the email address beginning and another at the end, but avoid repeating it too many times. Surround the CTA with white space to make it stand out even more. 7) Do A/B tests The call to action button is the ideal place to do controlled experiments, as a small change can go a long way. My recommendation is that you test different elements of your CTA , such as color, copy and location, but modifying only one element at a time.