Overton said this about a month ago in the MDJ:
One of the biggest challenges for Kennesaw State’s move will come with facilities.
A $25 million capital campaign is being launched to raise money for a 49,000-square-foot football operations building, which would be located adjacent to Fifth Third Bank Stadium. It is expected to include training facilities, a weight room and coaches offices. In addition, the funds would also go to complete improvements on the university’s current baseball facility, Stillwell Stadium.
The size of Fifth Third Bank Stadium will also need to be addressed.
The stadium currently it has 8,300 physical seats and the capacity for 10,000 fans. Overton said 1,500 seats will be added in the north end zone next season. There will also be field-level club seats, and as attendance improves, more seats will be added to existing areas of the stadium to reach the 15,000-seat threshold FBS stadiums must meet by 2024.
Getting Fifth Third Bank Stadium to 15,000 seats is one challenge, but getting people to sit in the seats is another. To help that cause, Overton said the sales department has increased its staff by two, and the marketing department is putting an increased focus on making the stadium experience fan-friendly.
New initiatives will be put in place directed at increasing student attendance, including putting the student tailgate area within the footprint of the stadium, and group ticket sales.